MARKETING, WEBSITE AND TRADEMARK GUIDELINES
TRADEMARKS
Retailer agrees that WOW Tech is the exclusive owner of the WOW Tech Trademarks and the rights granted to Retailer to use WOW Tech Trademarks apply only to their use in connection with the advertising, marketing and sale of WOW Tech Products to End Users and not in any other manner.
Retailer agrees that it will not:
a) make any false, misleading or disparaging representations about or engage in any activities which may adversely affect the reputation and goodwill of WOW Tech or WOW Tech Products;
b) engage in any illegal, deceptive, unfair or unethical trade practices with respect to WOW Tech Products;
c) attempt to claim trademark rights in any WOW Tech Mark by using or registering a WOW Tech Mark as part of a product or service name, trademark, logo, domain name, trade name, or "doing business as" name;
d) use or register any domain names or social media profiles containing names that consist of, as a whole or in part, or that are confusingly similar to any WOW Tech Trademarks including any WOW Tech brands or product names, without WOW Tech’s prior written consent. If WOW Tech provides such consent, such domain names shall be owned by and recorded in the name of WOW Tech and WOW Tech will direct it to the Retailer’s web site, as the case may be, for their use. WOW Tech reserves the right to revoke or rescind Retailer’s use of such domain name upon one (1) months’ notice;
e) use WOW Tech Marks as all or part of a product name in or on any product or packaging.
Retailer agrees that it will:
a) only make truthful, factual references to WOW Tech Products and the specifications provided by WOW Tech;
b) always use WOW Tech Marks consistently and distinctively, distinguishing WOW Tech Marks from other words in the text in some way. Do not abbreviate trademarks or use only a portion of a mark.
WOW Tech Marks include all marks shown on WOW Tech Packaging and Websites (i.e. we-vibe.com and womanizer.com). Examples of WOW Tech Marks include:
We-Vibe Sync Unite
Womanizer Pleasure Air Match
If clarification about a specific WOW Tech Mark or use is required, please contact [email protected]
WEBSITE AND SEARCH ENGINE RULES
Retailer agrees that:
a) it will not use the words “official site” or words to similar effect in connection with any use of WOW Tech Marks, or otherwise suggest or imply that Retailer is an official WOW Tech site or partner;
b) all advertisements and other marketing materials for WOW Tech Product must be directed to Retailer’s site on a page within their site for the purpose of selling WOW Tech product;
c) it will not show or display WOW Tech or any of its Affiliate’s website URLs as the URL in Retailer’s advertisements or other marketing materials;
d) it will not bid directly on WOW Tech Marks or Mark + term (i.e. We-Vibe Amazon) without permission from WOW Tech. If granted, this permission can be cancelled at any time; and
e) its landing pages connected to promotion of WOW Tech Products will be primarily dedicated to selling (or clearly facilitating the sale of) WOW Tech Products and clearly provide a means to purchase the WOW Tech Products or display commercial information about them, such as rates or prices.
DISPLAYS AND MERCHANDISING RULES
Retailers will ensure that:
a) WOW Tech Product merchandising and display fixtures used in store spaces or websites must reflect the premium positioning of the WOW Tech Trademarks;
b) WOW Tech Products must be on display and visible to customers in-store or website, and not hidden behind counters or behind Competing Products;
c) there must be a dedicated space in-store and/or on the web site for the WOW Tech Marks and full WOW Tech Product line; and
d) displays and merchandising materials provided by WOW Tech must be used to display WOW Tech Products only.
Retailer is not entitled to use copyright protected (photo) materials provided in this partner center for offering or selling WOW tech products on platforms such as Amazon or any other trading platforms, without WOW Tech Group's prior written consent.
WOW TECH LOGOS
The We-Vibe and Womanizer graphic logos are a visual representation of each brand. As a symbol, the We-Vibe or Womanizer logos are the prime vehicle for establishing presence and identity.
a) Use WOW Tech provided artwork for the We-Vibe and Womanizer or other WOW Tech brand logos.
b) Where you choose to use both your own unique company identifier(s) or graphic style along with a WOW Tech brand logo, the two must be separated and presented as two separate and distinct elements.
c) Use the We-Vibe Graphic Standards available here: partners.we-vibe.com/brand-guidelines
d) The marketing department at [email protected] can supply logo graphics in all acceptable formats for the We-Vibe, Womanizer and other logos.