Standard Innovation was founded by husband and wife team Bruce and Melody Murison in Ottawa, Canada. Drawing on Bruce’s high-tech background to create a unique, premium pleasure product, the original and signature We-Vibe® couples vibrator was launched in 2008.
Thousands of kilometers away and years later, driven by the idea to close the orgasm gap between men and women, the German inventor Michael Lenke and his wife Brigitte developed the very first Womanizer™. Since its release in 2014, public reception has been overwhelmingly positive, with consumers expressing gratitude with fan mail and thank you gifts.

We-Vibe and Womanizer have much in common. Both brands lead the industry in innovation, technology, and superior product design. And both companies developed international markets and simultaneously built their sexual health and wellness expertise.
In a way, it was just a question of time before Womanizer and We-Vibe joined creative forces. WOW Tech brings together two of the industry’s most successful, innovative and recognized brands.

The industry can expect to see more innovative products and superior marketing and customer service that will raise the category to a new level. In early 2019 WOW Tech launched a strategic sales and marketing partnership with pjur® group North America, a leader in premium skin care lubricants and massage lotions.

The WOW Tech team comes from over 20 countries and works in Europe, Asia, and North America. Our employees share a wide spectrum of professional backgrounds across engineering, industrial design, sales and marketing, with each and every one bringing their expertise and unique approach to the challenges that face our business.
From the initial conceptual stages through to production, our team employs state-of-the-art engineering tools and technologies to ensure that each new design fulfills our promise to create the most innovative and high-quality products on the market.
Our process includes digital 3D models, 3D-printed prototypes, simulated human ergonomic software, and a thorough consumer testing and feedback process. Our team also works closely with sexual-health professionals.