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WOW Tech Group

WOW Tech Group was founded in 2018 with the coming together of two industry leaders, Womanizer Group Management GmbH from Germany and Standard Innovation® Corporation from Canada. Two promising companies that both owe their success to the enterprise and innovation of their founding couples.

The WOW Tech Mission
To be the premier provider of sexual health and wellness products — products that enable people all over the world to increase the satisfaction of their personal and sexual well-being.

From Berlin with Love.
Founded in Berlin, WOW Tech group has offices in Berlin, Ottawa, and Hong Kong. Our products are available at thousands of retail stores and online shops in over 60 countries around the world.

WOW Tech in Numbers

5
Brands
109
Employees
3
Offices
3000000
Customers
01
How it began…

Standard Innovation was founded by husband and wife team Bruce and Melody Murison in Ottawa, Canada. Drawing on Bruce’s high-tech background to create a unique, premium pleasure product, the original and signature We-Vibe® couples vibrator was launched in 2008.
Thousands of kilometers away and years later, driven by the idea to close the orgasm gap between men and women, the German inventor Michael Lenke and his wife Brigitte developed the very first Womanizer™. Since its release in 2014, public reception has been overwhelmingly positive, with consumers expressing gratitude with fan mail and thank you gifts.

02
Coming together: Just a question of time.

We-Vibe and Womanizer have much in common. Both brands lead the industry in innovation, technology, and superior product design. And both companies developed international markets and simultaneously built their sexual health and wellness expertise.
In a way, it was just a question of time before Womanizer and We-Vibe joined creative forces. WOW Tech brings together two of the industry’s most successful, innovative and recognized brands.

03
The future is WOW: What’s to come.

The industry can expect to see more innovative products and superior marketing and customer service that will raise the category to a new level. In early 2019 WOW Tech launched a strategic sales and marketing partnership with pjur® group North America, a leader in premium skin care lubricants and massage lotions.

04
A diverse team, driven by passion.

The WOW Tech team comes from over 20 countries and works in Europe, Asia, and North America. Our employees share a wide spectrum of professional backgrounds across engineering, industrial design, sales and marketing, with each and every one bringing their expertise and unique approach to the challenges that face our business.
From the initial conceptual stages through to production, our team employs state-of-the-art engineering tools and technologies to ensure that each new design fulfills our promise to create the most innovative and high-quality products on the market.
Our process includes digital 3D models, 3D-printed prototypes, simulated human ergonomic software, and a thorough consumer testing and feedback process. Our team also works closely with sexual-health professionals.